We are deeply convinced of the importance of disseminating, at national and international level, a new approach to alcohol consumption, based on responsibility and moderation.
In fact, there is a real "culture of drinking", a healthy way of living not only wine and sparkling wine but all alcoholic beverages; responsible consumption is an integral part of the oldest Italian tradition, in which every important event of life - a birth, a marriage or even more simply, a birthday or a meeting between friends - has always been sealed and celebrated with a toast.
The so-called social drinking, or the consumption of alcohol not for the sake of stun, but for the pleasure of enjoying something good in the company, is part of our DNA
And, therefore, who better than Gancia, a historical brand, inventor of Italian sparkling wine, present on the market for over 150 years with multiple products, can embody and become a bearer of this culture?
We believe that our products, made with care and high quality raw materials, should not be abused, but appreciated and tasted slowly, so as to discover taste and aromas. Neither our sparkling wines, nor our wines, nor our spirits must be the object of that phenomenon which, unfortunately, is becoming increasingly popular all over the world, binge drinking. This expression literally means "drinking with exaggeration" and refers to an immoderate and irresponsible consumption of alcohol, which can lead to stunning.
Guidelines for responsible alcohol consumption *:
We fully support and urge all consumers to comply with the guidelines that the scientific community has indicated to consume alcohol in a responsible way:
up to 2 units of alcoholic beverage (SDU: Standard Drink Unit) per day for women
up to 3 units of alcoholic beverage per day for men
no more than 4 units of alcoholic beverage on one occasion
alcohol should always be avoided in some specific cases, such as pregnancy, medication, use of vehicles or machinery.
* www.wineinmoderation.eu: site corresponding to a pan-European program "Wine in moderation", which aims to promote reasonable consumption patterns, reducing the damage associated with excessive and incorrect consumption of alcohol. World Health Organization (WHO)