Find us at Vinitaly 2018!
We are very proud to take part again in Vinitaly in Verona, and to share with you the history of Gancia and of its products!
Please come and find us from 15th to 18th of April at Vinitaly 2018!
Gancia, drink beauty
Born in Italy, before Italy. As early as 1850, Gancia created the first sparkling wines in the Italian peninsula. Since then, Gancia has become part of Italian culture and heritage. Which Italian cannot recall the memory of a Gancia bottle being placed on their family’s beautifully dressed Christmas table?
Beauty is deeply rooted in Gancia’s identity, history and wines. The beauty of the hills around Asti and Canelli, where the vines have been grown by Piemonte farmers for generations. The beauty of the brand’s creative expressions, dating back to the 19th century: labels, posters, films, all preciously conserved in Gancia’s Canelli museum. The beauty of the wine-makers’ savoir-faire, that of the Charmat method or the Metodo Classico. The beauty of the wines themselves, their golden, pink and bronze highlights, and the famous bright red of the Americano. The beauty of sharing and tasting : all deeply rooted in friendship, love and the dolce vita! Gancia is about Italy, the nation it so proudly belongs to. Is Italy not, among all the others in the world, the country of beauty?
While we usually contemplate and admire beauty, what if we could drink beauty? Today, this is what Gancia is proposing us to do with its newly designed collections of Charmat wines - full of joyful and audacious colors – and Alta Langa Metodo Classico, now presented in an innovative although deeply traditional wrapping.
But the real beauty is what lies inside. What is true for a person is true for a wine. Together with its farming partners, Gancia is constantly improving the quality of its wines. At Vinitaly 2018, we are proud to announce the creation of three new great wines. The Blanc de Blancs, Charmat method, which will make the charm and delicacy of a 100% Chardonnay accessible to all. The Alta Langa cuvée 36 mesi Pas Dosé: a wonderfully pure and light Metodo Classico produced with no added sugar. And, last but not least, the exceptional Alta Langa cuvée 120 mesi Riserva, a wine that mixes the best of nature – the grand millésime 2006 – with the greatest art of wine making: patience. A wine that will make you say: “How beautiful!”
This is Gancia’s soul and ambition: to drink beauty !